Why it’s time for Canada’s soccer nation to include diverse broadcasters

On March 27, 2022, the Canadian men’s national soccer team qualified for its second appearance at the FIFA World Cup. The 4-0 victory over Jamaica has received extensive media coverage. The game has always been popular in Canada with, pre-pandemic, over 730,000 registered players across the country. With the national team qualifying, an estimated 1.65 million Canadians tuned in to Sportsnet to watch the game.