Browsing Tag

Canadian Soccer

2 posts

Shireen’s Pitch

It’s April 2024, and Shireen Ahmed is sitting in her parents’ home in Windsor, Ontario, her hijab draped loosely over her head. It’s a three-hour drive from Ahmed’s own home in Toronto, but these visits with her mother and father would be routine regardless of the distance. It’s a few months before the 2024 Olympics and Paralympics in Paris, for which Ahmed is to write and create video essays as part of CBC’s coverage, on top of her regular column. But a scheduled call with CBC Olympic executive producer Sherali Najak has Ahmed slightly apprehensive.

Why it’s time for Canada’s soccer nation to include diverse broadcasters

On March 27, 2022, the Canadian men’s national soccer team qualified for its second appearance at the FIFA World Cup. The 4-0 victory over Jamaica has received extensive media coverage. The game has always been popular in Canada with, pre-pandemic, over 730,000 registered players across the country. With the national team qualifying, an estimated 1.65 million Canadians tuned in to Sportsnet to watch the game.