Original Name: The Christian Guardian
Original Format: a weekly newspaper documenting church life, politics, and education
Original Audience: Methodist Episcopal Church membership
Founder: Egerton Ryerson
First Rebrand: The New Outlook, following the formation of the United Church.
Second Rebrand: The United Church Observer, which amalgamated The New Outlook, The United Church Record and The Missionary Review of the World, and The Christian Advance. The United Church Observer was “the official organ of The United Church of Canada,” according to its first issue (March 1, 1939).
To be Noted: Despite being this organ, the first issue outlined that its editor remained free to discuss all topics within the church. The magazine was not to speak for the church, rather “as the occasion demands, to deal from the Christian point of view with issues of national and international concern, and with any interest affecting the well-being of human personality.”
Independently Incorporated: This editorial independence has remained throughout its years of publication, even before it was officially incorporated as an independent entity in 1986.
Third Rebrand: Broadview
Inspiration: The publication borrows the name from its nearby subway station, but the team chose the name as the word also represents “expansiveness” and “open mindedness” Bell says in an email.