Pull Quotes – S8E4 – Who Gets Covered?

News coverage oftentimes appears worlds away from online media influencers. 

A graphic with a red grid background. Across the top in bold red letters reads, "Pull Quotes." Aligned vertically in the bottom right reads, "hosted by Mark Henick and Dyland Kulcher. In the bottom left corner is the logo outlined in red that reads, "R of J."

Episode Description

With modern-day media the political economy of news coverage factors greatly in what stories are told. 

Online freelance reporting often makes up the difference in stories that conflict with traditional news biases. It comprises a vast swath of information that is shared through independently operating news sites and through the public channels of social media. 

In interviewing with a media figure whose material touches on subject matter that is minimalized by mass media, this Pull Quotes episode spotlights comedian Aaron Hagey-MacKay. 

Having years of experience in writing for satire news publications and currently running the YouTube platform The Goose Media, Hagey-MacKay offers a contrarian viewpoint on the role that mass media plays in the today of algorithmically determined news prominence. 

Introspectively discerning the line between what his content entails and why it succeeds where traditional news coverage puts spin on his areas of expertise, the episode grapples with the challenging contradiction of being a forward-thinking reporter. 

Finding a way to create engaging content on whomever is being covered and remaining steadfast amongst a media environment that’s ad-revenue focus is always of paramount importance, satire and truthful reportage find common ground in this episode. 

Read the transcript

Music Credits

“Into the Unknown” by Jonathan Grow via Retrorama APM

About Pull Quotes

Pull Quotes explores how journalism works behind the scenes, from the way stories are framed to the voices that shape public understanding.

Hosted by Mark Henick and Dylan Kulcher.

Podcast art by Matthew Konhauser

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About the author

mark.henick@torontomu.ca |  + posts

Mark Henick is the bestselling author of So-Called Normal: A Memoir of Family, Depression and Resilience (HarperCollins, 2021). His hundreds of television appearances have included CTV, Global, CBC, ABC, NBC and CBS. His bylines have included CNN, CNBC, USA Today, and The Chicago Tribune, among many more. PEOPLE Magazine called Mark “one of Canada’s most prominent mental health advocates.” He is currently the nationally syndicated mental health columnist for CBC Radio, appearing on more than two dozen stations across Canada each week.

Dylan Kulcher (he/him) is an experienced professional of over 10 years in communications. Graduating with the TMU class of 2026, he has carried over a diverse range of skills in following his passion to work in journalism. He first started writing in the queer online publications Pink Play Mags and has since contributed to T-dot and JRN Radio. You can follow Dylan’s journaling of his varied interests in subcultures at his blog site, 4thdimensionanomalies.