From who gets quoted to who gets covered.
Episode Description
What happens before an expert ever appears in the news?
In the first half of Pull Quotes, we looked at how certain voices become authoritative — who gets quoted, who gets called, and how familiarity turns into trust.
But that’s only part of the story.
In this midseason bridge, hosts Mark Henick and Dylan Kulcher step back to reflect on what we’ve heard so far — and to introduce the next phase of the series.
Because before someone is quoted, someone has to decide what the story is.
And that decision shapes everything that follows.
As the series continues, the focus shifts: From who gets quoted to who gets covered and who gets left out entirely.
Music Credits
“Into the Unknown” by Jonathan Grow via Retrorama APM
About Pull Quotes
Pull Quotes explores how journalism works behind the scenes, from the way stories are framed to the voices that shape public understanding.
Hosted by Mark Henick and Dylan Kulcher.
Podcast art by Matthew Konhauser
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About the author
Mark Henick is the bestselling author of So-Called Normal: A Memoir of Family, Depression and Resilience (HarperCollins, 2021). His hundreds of television appearances have included CTV, Global, CBC, ABC, NBC and CBS. His bylines have included CNN, CNBC, USA Today, and The Chicago Tribune, among many more. PEOPLE Magazine called Mark “one of Canada’s most prominent mental health advocates.” He is currently the nationally syndicated mental health columnist for CBC Radio, appearing on more than two dozen stations across Canada each week.
Dylan Kulcher (he/him) is an experienced professional of over 10 years in communications. Graduating with the TMU class of 2026, he has carried over a diverse range of skills in following his passion to work in journalism. He first started writing in the queer online publications Pink Play Mags and has since contributed to T-dot and JRN Radio. You can follow Dylan’s journaling of his varied interests in subcultures at his blog site, 4thdimensionanomalies.