Ad Nauseam
People now consume journalism from a variety of digital platforms, which means consuming a variety of ads from multiple venues. To combat overwhelming consumers, media companies have begun to diversify their advertising strategies.
Shaki Sutharsan
Shaki Sutharsan is a Tamil-Canadian journalist and writer currently completing her studies at Toronto Metropolitan University (TMU). Along with working with the Review of Journalism as co-Head of Research, she is an online editor for TMU’s independent student newspaper The Eyeopener. She previously worked with CBC News and Toronto-based hyperlocal news outlet The Green Line. Follow her on X @shakisuth.
Falling short, staying long
While cute animal antics seduce more eyeballs, the long narrative still has a few fans